EVA Air Menu & Wine List
EVA Air Menu & Wine List
EVA Air Menu & Wine List
Service
Service
Service
Branding
Branding
Branding
Client
Client
Client
EVA Air
EVA Air
EVA Air
2024
2024
2024
Overview
Overview
This project involved the visual design of EVA Air’s Business Class menu and wine list for the entire year, covering all four seasons. The scope focused on creating a cohesive visual system that adapts across spring, summer, autumn, and winter, while maintaining a consistent brand framework. The design aims to enhance the inflight experience by expressing the passage of time, space, and season throughout the journey.
This project involved the visual design of EVA Air’s Business Class menu and wine list for the entire year, covering all four seasons. The scope focused on creating a cohesive visual system that adapts across spring, summer, autumn, and winter, while maintaining a consistent brand framework. The design aims to enhance the inflight experience by expressing the passage of time, space, and season throughout the journey.
Assignment
Assignment
Developed as part of a competitive pitch, the assignment required the creation of a full-year, four-season Business Class menu and wine list system. The design needed to stand out visually while clearly reflecting aviation-related imagery and preserving EVA Air’s refined brand identity. Each seasonal edition was required to function independently, yet remain conceptually aligned under a unified core theme, ensuring consistency and continuity across the entire year.
Developed as part of a competitive pitch, the assignment required the creation of a full-year, four-season Business Class menu and wine list system. The design needed to stand out visually while clearly reflecting aviation-related imagery and preserving EVA Air’s refined brand identity. Each seasonal edition was required to function independently, yet remain conceptually aligned under a unified core theme, ensuring consistency and continuity across the entire year.
Solution
Solution
The design concept is built around the imagery of an aircraft window, treating each menu and wine list as a framed view from the cabin. Contrails traced across the sky are transformed into graphic lines that shape landscapes such as mountains, oceans, and star-filled skies, symbolizing the journey across regions and time zones.
A subtle gradient color system was applied to represent the changing skies and light conditions experienced during flight, capturing the rhythm of traveling through different seasons and time zones. This approach allows each seasonal menu to express its own character while collectively forming a seamless and continuous visual narrative of flight.
The design concept is built around the imagery of an aircraft window, treating each menu and wine list as a framed view from the cabin. Contrails traced across the sky are transformed into graphic lines that shape landscapes such as mountains, oceans, and star-filled skies, symbolizing the journey across regions and time zones.
A subtle gradient color system was applied to represent the changing skies and light conditions experienced during flight, capturing the rhythm of traveling through different seasons and time zones. This approach allows each seasonal menu to express its own character while collectively forming a seamless and continuous visual narrative of flight.
Creative Agency
JL DESIGN
Concept Development & Graphic Design
Tingo Tseng
Creative Agency
JL DESIGN
Concept Development & Graphic Design
Tingo Tseng
Creative Agency
JL DESIGN
Concept Development & Graphic Design
Tingo Tseng
Creative Agency
JL DESIGN
Concept Development & Graphic Design
Tingo Tseng
